GaGaGear

ToyAward 2010: These Toys Rock the Horse

Posted on: March 10, 2010


Photo Credit: http://www.toyfair.de

Today I learned about the International Toy Innovation Awards from Oompa Toys’ very excellent blog (and Twitter feed), and have been having fun poking around the web site of the Spielwarenmesse Nürnberg – the International Toy Fair.  2010 marks the 61st annual fair, and seventh year of ToyAwards for “especially innovative new products” distinguished by “topicality, quality, and inventiveness” (per the official site).

An independent jury awards a shiny red rocking horse in eight categories, some functional and others more esoteric.  You can tell these were devised by Europeans – – Americans would stick to labels you can shop by: “arts & crafts,” “stuffies” and “things that go.”  Category winners and links are listed below – thanks and apologies to the Toy Fair web site for the cut & paste!

Category: Emotion + Experience
Product: Paper Jamz, Sablon Germany

Category: Creativity + Design
Product: Organeco Blocks, HaPe International

Category: Electronics + Technical
Product: Carrera RC Racing Machine, Stadlbauer Markting + Vertrieb GmbH

Category: Knowledge + Learning
Product: tiptoi, Ravensburger Spieleverlag GmbH

Categorie: Fun + Sport
Product: Yo-Be – Sling Disc, Manley Toy Quest

Category: Games + Action
Product: Playmobil Play World Top Agents – PLAYMOBIL / geobra Brandstätter GmbH & Co. KG

Category: Ecology + Environmental Awareness
Product: GEOlino Power-House, Franckh-Kosmos Verlag

Category: Trend + Lifestyle
Product: Barbie Video Girl, Mattel

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  • JHeff: I have read a good number of comments about most users of the boba not really ever using the foot rests. Looking at the videos I've seen, the back on
  • Mama GaGa: Oh, boo! Thanks for the manufacturing update - I will make note in the post. Cheers - MG
  • Cathy: I know this is a couple years old but I ran across this post and was so excited when you said the Boba was made in America - a big selling point for m

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